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About
Ender Cepeda
Senior Product Designer with 20+ years of experience building digital products that balance user needs with business goals.
Experience
Globant
June 2019 – June 2026
Senior Product Designer
Design of digital products and experiences for global companies across gaming, travel, banking, and AI-powered products.
Globant Recruiting
Jan 2025 – Jun 2026
- Improved internal processes to reduce hiring time, speed up the selection and interview process, supported by everyday tools like Slack.
Epic Games
Jun 2023 – Jan 2025
- Led the design and experience of the HUD and general mobile experiences for Rocket Racing, a game within the Fortnite ecosystem, driving concept exploration, iteration, and final handoff while working alongside game designers and engineers
Airmiles
Apr 2022 – Jun 2023
- Directed the experience, architecture, and WCAG 2.1 AA accessibility of a platform that unifies internal manual processes to improve response times.
LATAM Airlines
Jan 2020 – Apr 2022
- Owned the pre-purchase experience, designing products including the homepage, registration and user migration, user profile, and conversion-oriented promotional landing pages, with WCAG 2.1 AA as part of every design deliverable.
Itaú
Jun 2019 – Jan 2020
- Optimized user experiences across the bank's private portal and app, improving key interaction flows for existing customers, and led the adoption and implementation of a design system.
Neoris
Apr 2018 – Jun 2019
UX/UI Designer
Banco Santander
- Designed investment experiences within the app, working in agile product teams, focused on acquisition and onboarding flows to improve conversion and reduce friction.
Education
Graphic Design
2005
Instituto de Diseño de Valencia
Certifications
UX Research
2018
Multiplica
Scrum
2018
Talentis
Digital Product Design
2017
Multiplica
Information Architecture
2016
Universidad de Chile
Languages
Spanish
Native
English
C1 Professional
Skills
Design & Research
- Product Design
- UX Strategy
- User Research
- Information Architecture
- Interaction Design
- Design Systems
- Accessibility (WCAG 2.1 AA)
- Product Discovery
- Usability Testing
- Conversational Design
- AI-Assisted Design
Tools
- Figma
- FigJam
- Figma Make
- Miro
- Maze
- Optimal Workshop
- Hotjar
- Google Analytics
- Medallia
- Jira
- Confluence
- Claude Code
- AI